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Check out this article about me!

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About Kristina Cutura

If you have your choice of companies and consultants to work with, why not go to the expert that:

  • Helped build the original AdWords optimization team
  • Tried and tested optimization strategies now widely suggested in formal AdWords communication and training
  • Trained hundreds of Google optimizers that service Google's top clients
  • Developed training materials and trained agencies and resellers in the space that are competing for your business

My Google story began 6 and a half years ago...

 

AdWords Beginnings

I started my career at Google in 2002 reviewing incoming ads and keywords for policy accuracy. Within months, I was tasked with helping out incoming reps learn Google AdWords policies. I quickly graduated to more high-touch customer service, answering client emails and troubleshooting their issues. Around that time, I joined two other colleagues that were forming an optimization team. This did not even exist at the time. We realized that a lot of accounts could be improved and began providing optimization services to high-spend clients. As the AdWords product kept evolving, we developed and tested strategies that are still used today widely by Google optimizers and other experts in the field.

Founding The Optimization Team & Optimization Expert

As an optimizer, I realized Google needed much more thorough training for our growing team of optimization specialists. I became the dedicated trainer for all incoming members of our team. For more than four years, I developed, documented, and delivered all optimization-related trainings for incoming Google customer reps. That also meant changing our strategies and materials as AdWords evolved to remain on the forefront of the latest innovations and developments. I was fortunate to travel the world with Google and help build new training programs for optimizers as we expanded internationally.

In addition to developing and running training programs, I continued to manage and optimize our very top, highest revenue clients, providing phone and in person support. Also, on an ongoing basis, I experimented with the latest optimization strategies and taught others what proved effective.

Teaching Googlers and Clients

I officially moved to the the training team in 2006, where I remained for my last 2 1/2 years at Google. I began increasingly working with strategic external resellers, companies such as AT&T, YellowBook, SalesForce, RHD, and many others. With a small team, I helped create training programs for our resellers and other external clients. I helped them learn the product and become Google AdWords certified. I trained sales, account management, and training teams that now bring and manage the long-tail business for Google AdWords. Many of these companies have specific packages and time constraints that made me realize how difficult it was to really devote oneself to an account within such constraints. When specific quota of accounts need to be created and optimized, and revenue targets come into play, it becomes hard to really focus on the client's business goals.

Additionally, I also helped develop materials and training courses for agencies that manage AdWords top clients. I realized that both resllers and agencies need to develop aumated tools as they scaled, but this necessary part of growth and a large client base also means that less individual, human attention is paid to each account.

During my years as an optimizer and a trainer, I attended numerous conferences nationally and internationally to help grow AdWords usage and present our company and products in the best light. Throughout my time at Google, I earned numerous team awards and recognitions for my accomplishments and contributions. This generous outpour of recognition made it all the more difficult to leave the company and co-workers I dearly loved and start my own ventures.

What's Next?

After 6 1/2 wonderful years at Google it was time to branch out. Why not put all the amazing skills I acquired at Google to use in my own business and for a select list of clients that I can fully dedicate myself to?

As a business owner, it is my dream to work with a small number of accounts that I create, optimize, and manage on an ongoing basis. My vision is to provide dedicated, highly personal customer service strictly focused on obtaining relevant traffic at the lowest prices possible. I've seen AdWords evolve over the years and have an excellent understanding of what keywords and ad text combinations will bring results. I'll keep testing and working with you to find the perfect influx of traffic at the right price. I'd like to get to know you, your business, and your goals and help you make AdWords work for you in this highly competitive environment. I am not driven by quota or revenue. Your success is my main objective, and a working relationship based on mutual trust. I look forward to hearing from you!